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‘Fifty Shades of Grey’ whips up $30 million

‘Fifty Shades of Grey’ whips up $30 million

Fifty Shades of Grey opened Friday with a bang — an impressive $30.2 million haul, according to studio estimates. The book adaptation of E.L. James’ best-selling novel took in $8.6 million from late screenings Thursday, the first official glimpse that paying fans have had for the long-awaited film.box-office-1

Box office estimates for the full three-day Valentine’s Day weekend from pundits have ventured into the $75-$80 million range and even as high as $100 million. The studio estimates a conservative three-day weekend haul of $67.9 million. Valentine’s Day itself, falling on a Saturday, will determine just how high the box office numbers head.

Fifty Shades of Grey is already in the record books. According to Rentrak, the film has already posted the biggest opening day for any film released in February (beating The Passion of the Christ and its first day gross of $26.6 million in 2004). FIfty Shades of Grey stars Dakota Johnson as student Anastasia Steele and Jamie Dornan as kinky billionaire Christian Grey.

Fifty Shades of Grey opened huge internationally as well, pulling an early total of $66 million from 56 territories, according to studio estimates. The international weekend estimate is $158.3 million which would set a record for the biggest opening weekend for an R-rated film internationally — the current record holder is The Matrix Revolutions with $117 million in 2003. Kingsman: The Secret Service also opened to impressive numbers over Friday, with $10.5 million and a studio projection of $34.7 million over the three-day weekend.